Norma Chu

Norma Chu

Founder and Chief Executive Officer

  • Founded DayDayCook in 2012 and has since won numerous awards as a visionary entrepreneur in the cooking and lifestyle community​
  • Founder of Good Food Movement, a leading food-tech accelerator fund based in Hong Kong​
  • Board Member of Young Presidents' Organization North Asia Regional and Hong Kong Shanghai Youth Association​
  • Standing Director of Shanghai Hong Kong Association ​
  • Former HSBC Head of Equities Research (Private Bank)​
Katherine Lui

Katherine Lui

Co-Chief Financial Officer

  • 30+ years of experience in financial management particularly for PRC and cross-border rapid growth companies in E-Commerce and TMT; including 12+ years at KPMG leading US IPO projects ​
  • Previous partner of US private equity group specializing in healthcare and pharmaceutical​
  • Advisor to US VCs on 200+ deals focusing on E-Commerce and TMT sectors​
  • President of Entrepeneurs' Organization Beijing Metropolitan Chapter​
  • MBA, HK CPA, AICPA, and Canadian CPA
Jeffrey Ervin

Jeffrey Ervin

Co-Chief Financial Officer

  • 20+ years of experience in senior corporate and financial roles
  • Most recently Chairman and CEO of IMAC Holdings (Nasdaq: BACK)
  • Previously VP of Finance for Medicare.com & the Baptist Hospital System
  • M.B.A. from Vanderbilt University and B.S. in finance from Miami University
Kyle Guse

Kyle Guse

Chief Legal Officer and Head of IR

  • 30 years of experience as corporate attorney and CPA representing world-leading innovative, rapid growth companies​
  • Managed more than 100 M&A and capital market transactions in U.S. and abroad
  • A decade as CFO, General Counsel, Head of IR for a NASDAQ-listed company
Malik Sadiq, PhD

Malik Sadiq, PhD

Chief Operating Officer

  • 25+ years in global food & beverage sectors
  • C-level positions at Tyson Foods, Livekindly Collective, Great Doorway Consulting, Arthur Anderson Consulting Baldwin Piano and Humco Pharmaceuticals
  • Skilled in driving growth and operational efficiency, both organically and through M&A
  • Authored leadership book “Leading Teams, Developing Owners”
  • Doctorate and Masters in Industrial Engineering, Bachelor in Electrical Engineering from the University of Arkansas